People should get a copy of "Rules for Radicals" and take a look at the "Tactics" chapter.   

The whole scam is out of "Rules for Radicals".  The "Tactics" chapter lists the following rules:

1) Power is not only what you have but what the enemy thinks you have.

2) Never go outside the experience of your people.

3) Whenever possible go outside of the experience of the enemy.

4) Make the enemy live up to their own book of rules.

5) Ridicule is man's most potent weapon.

6) A good tactic is one that your people ignore.

7) A tactic that drags on too long becomes a drag.

8) Keep the pressure on.

9) The threat is usually more terrifying than the thing itself.

10) The major premise for tactics is the development of operations  that will maintain a constant pressure upon the operation.

11) If you push a negative hard and deep enough it will break through into its counterside.

12) The price of a successful attack is a constructive alternative.

13) Pick the target , freeze it, personalize it, and polarize it.